My mileage differed. :>
I created a new character attached to myself as GM and left the Tag blank. Tag auto-filled with "NPC" and my new character was grouped under NPCs.
Which matches what is intended to happen from the notes on the Character Creation page, just as you expected:
If you do not enter a tag it will default to 'NPC' for (secondary characters for) GMs and 'player' for all other access levels.
Tried it again in a game in which I'm a Co-GM, in case that made a difference, but again, Tag auto-filled and new character went into the NPC grouping.
Can you have another go, in case it was a momentary glitch - and if not, rMail the mods the details (including game name) and the name of the NPC appearing on the PC listing and we'll have a look for you.