Strom is the proud owner of a fiery and well-kept beard, and a modest general goods shop in the center of Freehold. He dresses in fine, but not exaggerated, clothing, well aware of his place in both the community and its hierarchy, but still enjoying a quiet pride in his work and success.

The merchant's argot is less accented than that of most other gold dwarves, and he has a calm, dignified demeanor that probably passes for almost obnoxiously outgoing among his people.