A powerful business man who seeks to buy up every plot and every ranch in El PAso, before the rail road arrives.. and has almost succeeded. He uses the muscle from his brothel, the Sinners rest, as well as the corrupt sheriff on his payroll, Gian Maria Rivera, to enforce his will. He also has links to the Fort as well, with a Calvary Captain in his pocket.

Recently made mayor of El Paso.

Driven by greed and lust, Gus intends to make El Paso his and to dominate or destroy any who get in his way, without ever appearing to be responsible for anything untoward.

Owns the Van Billen estate with at least four times the land of any other claim... and increasing every day.