In his early fifties with the skin of someone weathered by excess time outside for long hours and not much in the way of skin care Malcom is slightly below average height with a tendency towards intermittently shorn hair, predominately grey though white in patches. Clean shaven and closer to wiry than skinny though far from muscular he favours plain if well kept attire, mostly jeans and shirts though  with the occasional concession to the seasons in terms of additional layers.


BG
A descendant of a family whose relatives made their wealth in religion Malcolm was part of a branch of the family that went off into the funeral business. His father made it a point that all the children understand death from an early age and that left Malcolm with a faintly cynical attitude towards it. When he started working in the business he pushed for aggressive expansion with his first focus being getting partnership with life insurance firms in the local area they were based out of before expanding further.
To Malcolm anything was acceptable and indeed encouraged when it came to building the business. Personally he would feign interest in any hobby, do research into owners of any businesses and schmooze shamelessly for the business of a business with less than a dozen people and he brought that attitude to the family business as a whole. Employees of a wider range of faiths were employed because that meant expanding potential markets, staff of various ethnicities taken on because it made it easier to pitch the services to their groups and the services provided expanded to make it that much easier to not let any possible opportunity slip through the net.
The job was his life to one degree of another, though he always tried to ensure it could function without him. Debatably it replaced his life as he never settled down with a family of his own as his siblings did. He never saw himself as cold, nor those who used his services as just customers. Every bit of the funeral services the main branch and the various secondary and tertiary ones that spun off provided were done with a keen focus on customer service and providing what the customers needed. But to a degree they were customers to him more than they were the bereaved.
His own passing changed things. He stopped viewing death in the same detached way when he saw some of what was left behind with the added context of the ghosts that lingered. Funerals were meant to provide a degree of closure but the presence of the ghosts were a reminder that that was not always the case, for the living or the dead.

Those digging further might find the family business, though their presence in New York was more limited. Currently there's only a smatter of employees there largely handling business for clients whose employees are predominately outside of New York but are sufficiently large as clients that it was deemed worthwhile to have staff based in the city too for their needs while also trying to forge a business relationship with those in the trade who have a larger presence in the city.